My role was to design the UI for all aspects of what is more or less a contact management system.
The concept for this application was to provide sales professionals a platform through which they could (A) build and manage a list of leads and contacts, and (B) provide affiliated non-profits some much-needed donations. Salesman “Bob” sends a single shoe to “Jim”, a prospective lead. With this shoe is a message explaining to Jim that a child in need will benefit from a new pair of shoes, one of which Jim is holding in his hand. All Jim needs to do is agree to meet with Bob. Once that arrangement is made, Bob will bring the second shoe and “complete the pair.” In reality the affiliated non-profit manages any actual shoe disbursement, but the theory is that few prospective leads will turn down a meeting when a charitable donation is at stake.
NOTE: This project predates any mobile-first or mobile-friendly directives. It was intended to work on desktop/laptop screen sizes only.