As much as anything else, firstdallas.org needed to be a reflection of the worship services held at their church each weekend, and that reflection needed to be seen throughout the site. I had few existing brand assets with which to work, so there was some web-oriented re-branding that ultimately got incorporated into the design and build. Much research and discussion took place in order to decipher just what an online portrait of this church might look like. I determined that the use of certain colors and gradients would prove beneficial in creating a web presence reflective of their physical presence.

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